Serena Williams helps Heineken revive old US Open tickets appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.
A ticket tucked away for years could become a fanâs way back into Arthur Ashe Stadium. Serena Williams and Heineken 0.0 are rewarding people who saved stubs from her previous US Open appearances with a chance to attend the 2026 tournament, PRNewsWire reports.
The Second Serve Tickets initiative expands Heinekenâs âFans Have More Friendsâ campaign. Fans can enter at heineken.com/secondservetickets by uploading an image of an old Williams ticket and describing the memory attached to it. Heineken will select passionate entrants for seats inside its private stadium suite.
Williams owns 23 Grand Slam titles and serves as a global ambassador for Heineken 0.0. She said several of her favorite career memories unfolded at the US Open, where crowd energy made her victories unforgettable. Williams added that the program celebrates those supporters while giving them a place to meet and create new memories.
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Serena Williamsâ Six US Open Wins Inspire Collectible Cans
Beginning August 24, special-edition Heineken 0.0 cans will go on sale exclusively at the US Open while quantities remain. Each design takes inspiration from a ticket connected to one of Williamsâ six championships at the event.
Heineken USA CEO Maggie Timoney said shared fandom can create relationships, making Williams and her supporters a natural match for the effort. She also described Heineken 0.0 as an alcohol-free choice for spectators spending a full day at the matches. According to the company, the beverage sold out at the tournament in each of the last two years.
Those without a historic Williams ticket still have another way to participate. Heineken plans to share details through @heineken_us about an additional chance to win seats.
Related: Jannik Sinner withdraws from Cincinnati Open due to injury with US Open looming
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